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Bernice Borrelli
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  Space Systems Division
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Proactivity's Business Process Analysis And Design Platform Chosen By Kodak's Commercial & Government Systems Unit For Their Contract Change Management Initiative

NEWTON, Mass., Februray 25, 2002--ProActivity, Inc., a leading provider of next-generation Business Process Analysis (BPA) and design solutions for the Global 2000 today announced that Eastman Kodak Company's Commercial & Government Systems unit (C&GS) has selected ProActivity's BPA platform to help improve standardization of their business processes for contract change management. The ProActivity platform allows Kodak to more easily discover and map their existing contract processes in order to redesign, streamline, and standardize the process flow for greater operational efficiency.

Kodak's C&GS unit, a provider of innovative infoimaging solutions for business and government markets, will utilize ProActivity to help document their business processes for contract change management with the intent of streamlining them in order to manage their contract work more cost effectively. They are currently using ProActivity to analyze their Cost/Schedule change management processes with the intent of standardizing them as well as integrating them with other C&GS business processes to remove redundancies.

   "We evaluated a number of software solutions to help us better understand our enterprise business processes before eventually selecting ProActivity," said Gary Klebes, manager of program excellence, Eastman Kodak Company, Commercial & Government Systems unit. "With ProActivity, we expect to more easily create an accurate picture of our business process - what the process flow is, how people interact and what technology is being used - in order to better understand how to work more effectively. This picture of our 'as is' contract change management process will allow us to maximize our business support resources to deliver greater overall efficiency and cost savings to our customers."

"Today, companies are looking for ways to do more with less and to maximize efficiencies in their IT-supported operational infrastructure," said Dave Champagne, CEO for ProActivity. "To do this, companies need a clear understanding of their underlying business processes. Kodak's C&GS unit is an example of how companies are using the ProActivity platform to capture, analyze and optimize their fundamental business processes."

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures -- for memories, for information, for entertainment. The company is a major participant in "infoimaging" -- a $225 billion industry composed of devices (digital cameras and Personal Digital Assistants), infrastructure (online networks and delivery systems for images and services & media (the software, film and paper that enable people to access and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of almost $14 billion, is organized into five major businesses: Photography, providing consumers and professionals with digital and traditional products and services; Commercial Imaging, offering image capture, analysis, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; Health, supplying the healthcare industry with traditional and digital image capture and output products and services; and Entertainment, providing Hollywood with motion picture film, post-production services and digital cinema systems.

About ProActivity

ProActivity Inc., headquartered in Newton, Massachusetts, is a leading provider of next-generation Business Process Analysis (BPA) and design solutions for the Global 2000. ProActivity develops, sells, and supports, the first and only scalable software platform and related products for capturing, analyzing, sharing and optimizing business process knowledge across the enterprise. The heart of ProActivity is its exclusive Process Knowledge Base TM, which enables ProActivity's customers to improve operational efficiency, accelerate IT initiatives, and create collaborative processes that reach beyond the enterprise. For further information, please call (617) 332-0095 or visit our Web site at http://www.proactivityinc.com/.

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